The choice of this logo came through the grace of serendipity. I was surfing through web when I came across this crowdsourcing design site called 99Designs. They have a really interesting concept of organising offering a pool of freelance designers who would be competing to earn the prize money offered by clients. So essentially, if you purchase a package of let’s say, $399 USD, you’d get dozens of designs from these freelancers and you’d get to choose which one you prefer.
So, I made a random Google search for “Singularity” and what do you know, there was some guy who had earlier gone through 99Designs for the logo and I could see all his samples there. Some of the designs were really cool and I was thinking that it was all a waste that the unselected ones are now doomed for oblivion. That’s when I saw the Singularity.Sg logo right there with the “milky way” galaxy swirl behind the words. The name was synonymous with a astronomy phenomenon so I thought having something like the galaxy swirl would gel with my idea.
